Keyword Research – Competition and Monthly Search Volume Analysis based on location.
Competitors Research – Keywords from competitors and analysis of their ranking in SERPs (Search Engine Result Page).
In-Depth Site Analysis and Initial Rank Report
HTML Code Cleanup, Robots.txt, Canonicalization
Creation of XML / HTML Sitemaps and submission to Google (65.2%), Bing (2.5%), Yahoo (4.9%)(10.1%), Baidu (8.2% globally, 80% in China) and Yandex (2.8% globally and 62% in Russia)
txt and .htaccess creation and optimization
Page load Speed Improvements
Server Compression using mod_deflate (Apache) and HttpGzipModule (Nginx)
Enabling browser cache
Optimized CSS Delivery
CDN (Content Delivery Network for CSS, JS and Image files)
Optimizing the static resources with ‘expires header’
Disabling pingbacks and trackbacks
Optimization of Titles, Meta Tags, Meta Description, H1, H2 and paragraphs
Permalinks optimization, Canonicalization and rectifications of 301, 302 and 404
Keyword Density Rectification in content
CTR (Code to Content Ratio) Rectification and Optimization
Images optimization with Alt-Tags and SEO Title
Addition of Src Attribute, Responsiveness and dimension specification of images
Internal Linking and Authoritative External linking
RSS Feeds Setup and integration with feed burner to improve DA (Domain Authority)
Regular search engine optimized article / blog postings
Search Appearance Improvements –Rich Snippet, Breadcrumbs, Knowledge Graph, Product Ratings, Structured Data Markup, Site Links and Data Highlighting.
Detailed reports on Analytics – Including Impressions, CRT (Click through Ratio against views), Page views, Search volume, visitors (daily and monthly analysis).
Strategy of diversify anchor text, platforms and IPs.
Joining related forms, blogging networks, communities to create backlinks and attract interested users.
Commenting, forum posts and guest blog postings on related websites and PBNs.
Social Bookmarking (Reddit, Delicious, Digg and StumbleUpon)
Creation of PBNs (private blogging networks – includes web 2.0, content submission, guest posting and forums). Improving DA (Domain Authority) of the PBNs in SE (search Engines) and then referring those PBNs to main domain to meet Google Algorithm requirements and improving ranking in SERPs as well as improvement in DA of main domain.
International Targeting, Google Business Page Setup with Location on Map.